Video: Why I Make Newsletters
Every business owner should be passionate about what they do.
This is why I make newsletters.
Simon Payn: Hi. I’m Simon. I’m the president and founder of Ready to Go Newsletters.
I have found one of the most beautiful places I could to make this video. I am at the Montelucia Resort in Scottsdale, Arizona. Behind me is the Camelback Mountain. I’ve been at a marketing conference here for the past couple of days, and I wanted to share with you why I do what I do, why I make newsletters.
Let me tell you first a bit about my background. I’m a journalist by trade. I’ve worked with some of the biggest newspapers in the United Kingdom and in Canada. I’ve worked with magazines. I’ve worked online. I managed the editorial team across five European countries for a website. Frankly, I know how to make newsletters and make content that gets read and is interesting.
I’ve been a student of marketing for many years. There’s a big difference between what 90 percent of businesses do and what the top 10 percent of businesses do, and that is they do smart marketing that works, period.
So I thought, Hey, let’s put the two together. Let’s put my editorial skills together with my marketing skills to make newsletters that are going to work for people.
Now there’s a difference between, as I said, the top 10 percent and the bottom 90 percent, because the bottom 90 percent, what I call the mediocre middle, frankly don’t do newsletter marketing.
I believe that if you do a newsletter every month, you will become positioned as a trusted expert, which means people come to you, rather than you going to them. And it means you’ll build a relationship with them by keeping in touch with them on a regular basis.
Now, my passion for all this is because I believe every business in the world, including funeral homes, should have a newsletter, and I’m here to make it possible and to make it easy for you.
If you send out a newsletter on a regular, monthly basis, I promise you that you will be in the top 10 percent of all the businesses in your industry, and it’s my passion to help as many businesses as I can reach that position.
Newsletters are one of the best ways to do that. That’s why I do what I do, and it’s why I’m here, building this business.
If you have any questions about newsletters, just contact me. Call me at 1-877-976-6368 or email me at [email protected].
I’m passionate about what I do, and I really want to help you build your business so you can be in the top 10 percent.
See some real-life examples of how members use their newsletters