Our younger generation of health consumers is reshaping the face of healthcare. Of Millennials (ages 23 to 38), 93 percent don’t routinely seek preventative health visits, instead relying on retail health clinics. Further, Millennials’ heavy reliance on technology is compelling traditional hospitals and health systems to change how they offer and deliver care.
Kaiser Family Foundation statistics indicate Millennials represent a move toward self-diagnosis and on-demand healthcare over more careful scheduling with a physician. Younger medical consumers want convenience, online availability to discuss care with providers via email, fast service, and transparency in pricing, according to Kaiser Health News.
Millennials choose technology innovations such as online symptom checkers that match symptoms with health problems. They seek health portals to communicate with providers, prefer online appointment scheduling, and want the availability of 24/7 telemedicine over traditional doctor visits. Before visiting doctors, Millennials often seek reviews of clinics, hospitals, and physicians as well as blogs and online newsletters, where they find and examine healthcare information. They often arrive at appointments with research notes and questions in hand.
Holistic healthcare, preferred by many Millennials, does not separate the physical, emotional, psychological, and spiritual when addressing health needs. In fact, Forbes reports 71 percent of Millennials believe mental and physical health are both part of being healthy. Adding Eastern medicine to the West’s approach, holistic techniques include massage, aromatherapy, meditation, and acupuncture.
Examples of healthcare facilities responding to Millennial demands include the Cleveland Clinic, where, in one year, about one million clients made same-day appointments, many by email. Another healthcare network in Nevada, Renown Health, instituted a telemedicine program they call telehealth. Telehealth lets clients talk with health professionals using their computers or smartphones.
Which model do you prefer? Whether you choose traditional methods or the new wave of care, contact us to help you find the best plan for your preferences.